Email Design & Automation

Stay Top of Mind - Automatically

Email Automation That Nurtures Leads and Grows Loyalty

Not everyone is ready to buy the first time they meet your brand, but with the right follow-up, they just might be in the future. That’s where email automation comes in.

By staying in touch with the right message at the right moment, you build trust, stay relevant, and guide your audience toward action, without needing to do it all manually and adding to your already too long to-do list!

Strategy-Led Sequences That Work While You Work

Back in my corporate days, I managed databases and automated email journeys for many leading brands, so I know that effective email isn’t about spamming inboxes - it’s about serving value at the right time. Together, we’ll create an automation journey that keeps your business front of mind and builds meaningful engagement.

Whether you’re welcoming new subscribers, nurturing leads, or re-engaging old contacts, I’ll help you plan, write, and build email flows that convert.

What’s Included:

Step 1: Strategy & Trigger Mapping

Clarify the key messages and topics your audience needs to hear
Map out the journey: what’s triggered by time, behaviour, or specific actions (like a website visit or hitting a key date)
Plan optimal spacing between emails for each stage of the automation

Step 2: Email Copywriting

Write compelling, on-brand copy for the first set of emails
Calls-to-action tailored to your business goals
Content that feels human, helpful, and true to your tone of voice

Step 3: Email Design & Setup

Custom-designed email layout reflecting your brand
Built for easy readability on both mobile and desktop
Done-FOR-You setup in MailerLite (free for up to 1,000 subscribers / 12,000 sends/month)
Support with segmenting your database and adding key fields to personalise content