In today’s crowded digital world, showing up in the right place, with the right message, is key. Whether you're building your brand organically or boosting your reach through paid campaigns, I’ll help you create content and adverts that speak directly to your ideal audience.

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Organic Social Strategy

Grow your presence without paid ads by showing up consistently and authentically.

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• Define your core content pillars so you know what to post and when

• Understand the three essential post types—Informational, Engagement, and Call to Action—and how to use them effectively

• Create a balanced posting schedule that builds trust, encourages interaction, and drives results

• Develop post templates in Canva to make creating posts quick and easy

• Set up or optimise your profiles on Meta (Facebook & Instagram) and/or LinkedIn

• Batch content creation or plan a content calendar that works for you

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Paid Campaigns on Meta & LinkedIn

When you’re ready to scale your reach, paid advertising can put your message in front of the right people - fast.

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• Identify your audience segments and campaign goals

• Create compelling ad copy and visuals

• Set up and manage your campaigns through Ads Manager or LinkedIn Campaign Manager

• Monitor performance and make data-led adjustments to maximise ROI

• Support available for lead generation campaigns, brand awareness, or direct response ads​​